RESULT: As a result, the viewership of their website,
www.osteopathic.org,
surpassed the two previous sites combined and, specifically, site
traffic to the newly built section for the Annual Meeting increased
exponentially. “Once we released the new site built on SharePoint 2010,
the Annual Meeting section of the site became one of the most visited
parts of our website, even sometimes exceeding the popular ‘Find a DO’
feature,” Brooke Johnson, Web Content Manager explained.