Protiviti / Consulting / Freeborn & Peters LLP

Freeborn & Peters LLP

OBJECTIVE: Freeborn & Peters LLP decided to develop an intranet that enabled “open and honest communication and cooperation” among its attorneys and staff, an objective that was enshrined in its Core Values through the principle of Teamwork.  The firm wanted a new intranet that would allow employees to share the most up-to-date information readily and easily, and to simplify the search for everyday administrative data.
SOLUTION: Freeborn & Peters LLP chose the SharePoint 2010 platform because of its seamless integration with other Microsoft products.  The firm selected Protiviti to support the implementation because of Protiviti’s depth and breadth of experience.

The new SharePoint 2010 Intranet Site is called “TheCore”, a name selected through an internal competition.  TheCore includes many features, including as “Firm Alerts and Updates”, practice group and industry-oriented Team Sites, business development resources, an “Employee Toolbox” for a range of HR-related functions, and a “What’s Happening” calendar.

The “Town Hall” feature provides a virtual location to communicate new policies, procedures and general updates on the Firm. “It is hard to bring 250 attorneys and staff together at once for a meeting,” Ian Turvill, the firm’s Chief Marketing Officer, said. “So we use the Town Hall to communicate updates in one place, and people can refer to them whenever they have time.”
RESULTS: “We have received very positive feedback so far,” Turvill said.  “Our previous Intranet was mostly static, and information was difficult and cumbersome to update. With our new Intranet, important content is now being added and updated two to three times a week – sometimes much more – so it’s been a very positive improvement.”

TheCore has also increased the firm’s social media activity.  “Our ‘Social Media Two-Step’ approach allows our attorneys to share articles and press releases through social media,” Turvill said.  “We promote important articles and releases through the front page of TheCore.  When our lawyers see something they would like to share, they can quickly jump to its location on our external website.  From there, they can click on social media buttons to distribute across their personal networks. So, Protiviti’s assistance in an internal site has helped us greatly expand our external marketing presence.”
WHY PROTIVITI: Protiviti was recommended to Freeborn & Peters by a former colleague. “Protiviti’s SharePoint team set a tone for the design and implementation that very closely mirrored our own expectations,” Tommette Houlden, Freeborn’s Marketing Technology Specialist said. “It was important to us that SharePoint did not look like the ‘out-the-box’ implementation, but instead present a fresh new face. We wanted it to ‘sparkle’. Thanks to the dedication and expertise of the Protiviti team, we achieved the SharePoint implementation we envisioned.”
ABOUT FREEBORN & PETERS LLP: Freeborn & Peters LLP is a full-service law firm headquartered in Chicago, with international capabilities. While the firm serves clients across a broad range of sectors, it has also pioneered an interdisciplinary approach that serves the specific needs of targeted industries, including food, transportation, and insurance and reinsurance. Freeborn is a firm that genuinely lives up to its core values of integrity, caring, effectiveness, teamwork, and commitment, and embodies them through high standards of client service and responsive action. For more information, please visit www.freeborn.com.

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